This is one of the most famous cases in international marketing history. The situation caused problems for Nestle for decades.
Please post a half-page to 1-page analysis of the case here, making sure to read any posts by students before you, and taking time to come back later and comment on anyone that has asked you a question.
The case has some questions at the end that may guide you, but don't limit yourself to these. Choose any aspect of the case that interests you, and tell us what you think we can learn from the case.
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